WRITING

“How fortunate our business is to have Rick as our copywriter. His ability to take the sometimes dry and complex nature of financial services copy and craft it into engaging communications to our audiences is second-to-none. What sets Rick apart is his ability to digest concepts and translate them into clear, compelling copy that resonate with our client, colleagues and team.

Rick has been instrumental in crafting our tone of voice and messages, and for that we are truly grateful. His collaborative approach, quick turnaround times, and consistent quality have made him an invaluable partner.”

– lisa bond, head of marketing, tribeca financial

passion

I’m experienced at writing across all mediums and channels, from advertising and marketing comms to online and PR.

But what I love doing most and what gets me out of bed in the morning is creating content. I love researching topics or interviewing people and crafting stories, whether that’s for use online, newsletters, editorials, etc. To really get to know the person/organisation I’m writing for and create engaging, meaningful and purposeful content.

Equally, I love writing for people who value the work I’m doing. Who don’t see it as a transaction. They see it as a relationship; one based on mutual respect and integrity. That’s how you’ll get the best out of me.

Out of anyone in fact. 

Below are a few recent and past examples of my story telling experience. And above is a snapshot of projects that I contributed to and led as co-founder and owner of Tank – that was my writing life for 25 years.

Tribeca rebrand
Tribeca content
Thinktank articles
Brisbane Lions | Honouring a true Lions treasure
Brisbane Lions | The people's Brownlow Medalist
Huffington Post | Creating the meaningful organisation
Tank | The Meaningful Organisation
Marketing Magazine | Why our business became a B Corp
Marketing Magazine | Don’t look to the future – it’s right here
Marketing Magazine | Spells trouble
Marketing Magazine | Mark my words

I’m more than happy to talk you through my involvement on any of these projects or my philosophy/approach to my writing.

“Richard has been a long time collaborator and content producer for us. He has a true ability to genuinely understand and reflect what we are seeking to achieve across a range of media and purposes. Always an absolute pleasure to work with, Richard is an excellent listener and contributor which he translates to great end effect through his creativity, thoughtfulness and ultimate professionalism.”

– Jonathan Street, CEO, Thinktank Commercial property finance

FOCUS

OK, so over 25 years I’ve pretty much written across every medium and subject you can think of (and some I don’t really want to remember).

But over the last ten years in particular I became very passionate about writing for organisations and people who really wanted to make a difference. Think Cancer Council, La Trobe University, Department of Human Services, Bank Australia. You get the picture.

I want my writing to mean something. To create content that moves people, tells a story with depth and substance, that has a real purpose. 

If that’s the writer you’re looking for, I’m all in.